When you open your small business, the Internet can be a valuable asset for gaining recognition, increasing traffic and converting prospects into customers. But without a solid SEO plan, this becomes an impossible task. A lot of small business owners fail to realize that SEO isn’t a one-time deal. It’s a continuous process that has to be implemented in order to make it to the first pages of Google and other search engines. Once you reach there, you have to maintain your spot or it may be taken by a business who is competing for your very position.
Understanding What SEO is Really About
Search Engine Optimization isn’t a simple tweak in your Web site that magically inserts it into the first page of Google. Just like with any marketing effort, it requires a successful campaign. You may understand that there are keywords that you need to rank for, but how you do it is key.
When you first hire an SEO firm to help your Web site gain page ranking, you will discuss your business goals and research will be conducted by their experts to determine the best methods for achieving said goals. An analysis is performed on your Web site to see its weak points, so that improvements can be implemented that complies with Google’s standards. This process alone can take some time. Not all Web sites are the same, so there’s no cookie-cutter approach that can be used. Sometimes, Web site issues can be pinpointed faster than others.
Researching the Best Keyword Terms
Before an SEO campaign can begin, the correct keywords have to be found. Your entire campaign depends on targeting the best keywords for your industry and target audience. The keywords you think of may not be relevant enough, has too much competition or isn’t being used by your potential customers. It’s a waste of time to go after keywords that multi-million dollar companies are using for their marketing campaigns. You can’t compete with your small budget, so your site will continue to get pushed down in the ranks.
An SEO expert can help you to find the keywords that your prospects are using and aren’t being heavily targeted by competition. Once this has been completed, the SEO professional will begin analyzing your competitors, especially those who already have high positions in search engines. This will let them know what they are doing right. They will also look into which backlinks they’re using for their Web site. Backlinks are very important for search engine rankings. Once the backlinks are identified, the SEO expert will work hard to get your Web site those same backlinks.
Building Links for Your Web Site
Again, backlinks are highly necessary for getting your site ranked high by search engines like Google. The link building process is an important one. This too takes some time to implement. If you were to try and input thousands of backlinks to your site overnight, your site will more than likely be penalized by Google. It has to look like a natural process, so it could take months. And it must continue for as long as you would like to have your site optimized for search engines.
Keep in mind that there are always others competing for your spot, and as soon as you let your guard down by halting your SEO campaign, your site will eventually be overtaken by competitors. Once you have plenty of backlinks doesn’t mean that the campaign is over. The race is ongoing and you never want to slow down or stop completely. Keeping up with the pace is key for staying at the top.
Updating Your Site with Fresh Content
It’s imperative that you have fresh content placed on your site on a regular basis. Google loves fresh content, especially when it’s given daily (or nearly everyday). A lot of business owners are unable to provide this, either because they aren’t experienced enough in writing or they simply don’t have the time to. This is fine, but has to be countered with a solution. This is where an SEO company comes into play.
An SEO provider will be able to ensure that the content created for your Web site is relevant, fresh and good quality. And most importantly, this content will have the keywords that you are working hard to rank for. There are different ways your site can be optimized, your content is one of them. WordPress and other content management systems enable SEO experts to implement other optimization features, such as tags, meta tags and meta descriptions, which too make use of your targeted keywords.
Too many small businesses make the mistake of hiring overseas writers for their content management. This is typically done as a way to cut costs, since they usually charge well-below the industry rate. Although this will save your business money now, it will cost you even more money in the long-term. Not only does hiring foreign writers reduce the quality of your writing, but they aren’t knowledgeable about properly implementing SEO.
It’s best to have an SEO firm that can provide a holistic approach to your SEO campaign, which includes using Web analytics, research and monitoring. Once you pay a writer for their work, that is it. They don’t do anything else for your campaign or your Web site. And then you’re left to properly upload the content yourself.
This process can be done regularly throughout the week by professional writers that work within the SEO firm.. The monthly payment you make to the SEO firm will cover it. This will also include monthly audits by the SEO company to check the well-being of your site. Securing it against potential hacks is important for maintaining the integrity of your Web portal. This is done for your SEO, as well as for safeguarding your customers.
Paying for monthly SEO services is the best thing for your Web site. It can help ensure that you get ranked high over time and within the guidelines of Google to avoid penalties. There are a number of benefits of using SEO services that makes the money spent well-worth it.