MONARCSOFT PAID SEARCH APPROACH
To ensure the effectiveness of your PPC campaign, you have to choose the right keywords and create and test ads using those keywords. This takes time, calling for various A-B tests to be conducted. Our experts have lots of knowledge of creating and managing PPC ad campaigns for all sorts of businesses. We will ensure that your ads are developed to attract your potential customers using specific language and strategies that work in the real world.
Because consumers are becoming more savvy, advertisers have to be even savvier. The days of using cheesy ads simply won’t work. When we develop ads for PPC campaigns, we ensure that they use words that will make your customers want to click. Not all businesses are created equal and so neither are their ads. What works for one business may not work for the next, and we understand this. This is why our experts carefully assess your business and its customers. Our methods work because our strategy considers all aspects of your business, including the type of products or services you sell, the target audience, the time of day they’re online and much more. All of this lets us know how to set up your campaign, so that ads are displayed at the right times of day and on the right search engines.
- Analyze your product and market
- Prepare target keyword list to run ads on
- Break your keyword list into efficient ad groups
- Write high-quality, unique ads for each ad group
- Create landing pages on your web site
- Set-up tracking tags to measure ad benefit
- Set initial bid prices for each keyword based on competitors
- Monitor and optimize campaign for desired results
- Make necessary campaign changes.
- Provide detailed monthly report to client.
If you want to get results from your Pay Per Click ad campaigns, then you should entrust the Internet marketers at our company. Give us a call today for a consultation.